CAMRA LocAle is an initiative that promotes pubs and other establishments stocking locally brewed real ale.
The scheme builds on a growing consumer demand for quality local produce and an increased awareness of 'green' issues.
The CAMRA LocAle scheme was created in 2007 by CAMRA's Nottingham branch which wanted to help support the tradition of brewing within Nottinghamshire, following the demise of local brewer Hardys and Handsons.
Everyone benefits from local pubs stocking locally-brewed real ale...
Public houses as stocking local real ales can increase pub visits
Consumers who enjoy greater beer choice and diversity
Local brewers who gain from increased sales
The local economy because more money is spent and retained locally
The environment due to fewer 'beer miles' resulting in less road congestion and pollution
Tourism due to an increased sense of local identity and pride - let's celebrate what makes our locality different.
Stocking a local beer can enable you to differentiate yourself from other local pubs, thereby gaining you new customers and increasing your beer sales.
Stocking locally brewed real ale will also give you business the edge over supermarkets and off licences selling low-cost mass-market lagers.
CAMRA East Hampshire's definition of local is that the distance from brewery to pub or other real ale establishment is 30 miles - this distance is usually based on shortest driving distance.
We understand that some licensees are prevented, by their lease or tenancy agreement, from stocking and serving locally brewed beer.
We encourage these licensees to talk to their Business Relations Manager or Area Manager to see whether a special arrangement can be made to enable them to sell one locally brewed real ale.
Establishments selling locally produced real ale will be given 'LocAle' status and will be able to display official stickers on their windows/doors.
Posters are also available and hand pumps that are serving locally brewed real ales can have official pump clip crowners.
Joining the CAMRA LocAle initiative is Free and accreditation is easy, so, simply contact us to find out more.
Further information can be obtained from CAMRA's website - see link on left.
Establishments so far accredited for LocAle :-
Alton - Eight Bells (Bowmans)
Bentworth - Star Inn (Triple fff)
Greatham - Greatham Inn (Bowmans, Triple fff)
Lasham - Gliding Society Club (Andwells) and Royal Oak (Triple fff)